Chinese “Singles Day” is an online promotional holiday held on 11/11. It was originally conceived of as a holiday to celebrate people who are proud to be single, but has transitioned into the largest online e-commerce shopping holiday of the year. It is the equivalent of Cyber Monday in the US Sales this year were very strong, and TV's were a strong element of the promotions this year, selling very well. Local Chinese brands were strong, but Sharp was a major disruptor this year and streaming TV brands were down after LeTV financial struggles led to a significant decline in sales. Attached PowerPoint report written by Bing Zhang, lead TV analyst in China, details results of the holiday related to TVs.