Mobile Market Monitor H1 2017: Growing popularity of bots and video-related features

October 09, 2017  | Subscribers Only

Jun Wen Woo Jun Wen Woo Senior Research Analyst, Online Video
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The top mobile messaging apps tracked by IHS Markit achieved a combined user base of over 5.6 billion monthly active users in the second quarter of 2017, this is up 3% from the previous quarter and 15% year-over-year growth. Facebook continues to lead the OTT messaging market, with 46% of the combined total. Facebook Messenger and WhatsApp claimed a combined 2.5 billion users (Facebook Messenger 1.2 billion and WhatsApp 1.3 billion). Tencent accounts for 29% market share,  with a combined 1.6 billion users (WeChat 963 million and QQ 662 million).


  • Facebook focuses on supporting business communication
  • Snapchat: vulnerability of building business around teens
  • Line focuses on driving revenues through a much deeper experience
  • Kakao launched a new version of Kakao TV
  • WeChat is focused on serving Chinese users
  • BBM catches up with bots trend

In this report:

2017 Q2 Messaging App MAUs
2017 H1 Social & Communications app funding and M&A activity

List of tables:

  • Select messaging apps monthly active users (m)
  • Facebook Messenger & WhatsApp: monthly active users (m)
  • Snapchat: daily active users by region (m)
  • Snap: quarterly revenue and net income (USDm)
  • Line: monthly active users in top four countries (m)
  • Line: revenue by category (JPYbn)
  • KakaoTalk: monthly active users (MAUm)
  • Kakao: revenue by category (KRWm)
  • WeChat & QQ: monthly active users (m)
  • Tencent: revenue by category (CNYm)
  • BBM: monthly active users (m)
  • Social and Communications funding deals and disclosed values (USDm)
  • Social and Communications M&A deals
  • H1 2017: Funding
  • H1 2017: M&A activities

Number of pages: 14

Number of tables and charts: 15

Jun Wen Woo

Senior Research Analyst, Online Video

Jun Wen Woo is a senior research analyst for Online Video at Omdia.

Research by Market
Mobile & Telecom
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