Market Insight

Roku Updates 2017 Lineup with New Streaming Stick+, Speed & Remote Upgrades, and Roku OS 8.0 - But Faces Substantial Pressure from Amazon

October 04, 2017  | Subscribers Only

Paul Erickson Paul Erickson Senior Research Analyst, Service Provider Technology

Want to learn more?
Have an expert contact you.

Roku recently launched an updated 2017 product lineup, and announced a new version of its device operating system.


The most significant product announcement for the company in the lineup reshuffle is the new Streaming Stick+, a product capable of 4K at 60 fps and HDR (HDR10) at the $69 price point. The device remains a stick form factor, but has moved its wireless array outboard, now integrated inline with the stick’s power cable, in order to substantially improve wireless range.


The company also announced that the $29 Express and $39 Express+ were being updated with new processors enabling five times the performance of their predecessors, and the top-of-the-line Ultra has formally dropped from $129 to $99.


Roku’s remote controls on the Streaming Stick and Ultra models have also been updated, with the ability to directly control TV volume and power now standard.


Roku OS 8.0 was announced alongside the new hardware announcements, with direct integration of OTA / broadcast TV programming information into the program guide and content search results. Audio from OTA channels will also be available for Remote Listening either via the Roku app or models with headphone-jack equipped remotes. Roku’s Gracenote-powered content search has also been improved in the back end with better natural language recognition and contextual search capabilities.

Amazon Apple Inc. Roku
Share facebook Twitter Google Plus Linked In Add This Contact Us