A slow start for MENA subscription video

September 29, 2017  | Subscribers Only

Max Signorelli Max Signorelli Research Analyst, Media & Entertainment
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In a region famous for high levels of piracy and low bankcard penetation, subscription video services in MENA have struggled to have a substantial impact. Netflix and Amazon joined the market in 2016 amid a number of local and international companies all fighting for their place.

A lack of localisation by the global leaders has resulted in a relatively weak entrance, leaving Netflix and Amazon with just a fifth of the market in 2017. Established players are also struggling to rack up the numbers however, despite some impressive integration practices with the local telecoms companies. A greater investment into local Arabic content (Jazwood) as well as addressing the income disparities between MENA countries will be vitally important if subscription services are to effectively combat piracy and gain the upper hand.


  • Netflix and Amazon have yet to make a real impact in MENA and no one player is optimally placed to lead the market.
  • Accessability and value are the key qualities required for success and many companies are striking deals to improve these aspects of their offerings.
  • Standalone subscription video services have had a slow start but will pick up later in the forecast period.

In this report

  • The status and profiles of key players.
  • Hinderances to subscription service growth.
  • Analysis of strategies both current and potential.
  • Growth forecasts for 2017-21.  

Lift of tables and charts

  • 2016 Purchasing Power Parity (PPP) per capita and subscription service penetration
  • Standalone subscription video services in MENA by company
  • Total subscriptions to standalone services in MENA
  • Year end standalone subscription revenues in MENA
  • Subscription video distribution/direct operator billing deals in MENA by country

Number of Pages: 8

Number of Tables and Charts: 5


Max Signorelli

Research Analyst, Media & Entertainment

Max Signorelli is a research analyst for the Media & Entertainment team at Omdia.

Research by Market
Media & Advertising
Digital Media
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