Market Insight

IFA 2017 - TV Highlights

September 14, 2017  | Subscribers Only

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A team of IHS Markit TV analysts recently attended the 2017 IFA tradeshow in Berlin Germany. While most brands de-emphasized TV products, a trend we started to see a few years ago, in favor of white goods, there were some interesting things to see related to TV. OLED TVs were on display from a large number of brands, from very high-end to entry-level, while HDR and UHD were key underlying technologies throughout lineups. Digital voice assistants are also making their way into the TV category this year. This presentation will detail what we see as the most important takeaways from the show for TV

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