Online and on-demand children’s content

July 27, 2017  | Subscribers Only

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Children's video on-demand services boomed in 2016, driven by factors including improved connectivity, new subscription revenue stream and advent of new players outside the traditional TV business.  North America and Western Europe companies were early adopters, but Asia Pacific is picking up fast. Proliferation of mobile devices will accelerate growth of the business as smartphone and tablet becoming the primary entertaianment screen for children. Subscription video on-demand business model will be the key focus as children's advertising is hindered by many restrictions. Subsequently, this is expected to push original children's content.

List of tables and charts:

  • Average daily viewing by children (minutes) 2012-2016
  • Would you say that children's TV broadcaster commissioning budgets are increasing, declining, or staying the same?
  • Internet-connected devices, worldwide, 2007 and 2016 (millions)
  • All VoD services with children's content (Q1 2017)
  • Children's VoD services by region 2005-2016
  • Number of new children's/animation VoD service launches by year
  • Children's VoD services service area by region 
  • Mobile-compatible VoD services by region
  • Children's/animation VoD services: device accessiblity
  • All VoD services with children's content - main business model
  • Children's VoD by business model between 2005 and 2016
  • Average monthly price ($) of children's subscription services by region of origin
  • Original children's productions by Netflix 2013-2016
  • Original children's productions by Amazon 2013-2016

Number of pages: 22

Number of tables and charts: 14



Tim Westcott

Director, Research and Analysis, Programming

Tim Westcott is a director of research and analysis for Programming at Omdia.

Kia Ling Teoh

Senior Research Analyst, Advertising and Television Media

Kia Ling Teoh is a senior research analyst, Advertising & Television Media at Omdia.

Research by Market
Media & Advertising
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