State of the US pay TV market Q4 2016

April 15, 2017  | Subscribers Only

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2016 was another rough year for US pay TV, IHS estimates that 1.2 million customers cut the cord. Penetration continued to decline as well, the number of cord-never households grew as newly forming households subscribed to broadband but not video.

In this report:

  • Pay TV market overview               
  • Operators – Key developments Q4 and full year 2016   
  • The economic influence     
  • Pay TV overview        
  • Pay TV statistics         
  • Pay TV revenue and ARPU         
  • Operators providing alternatives to traditional pay TV services         
  • Pay TV operators       
  • Pay TV packages and focus        
  • The US pay TV market        
  • Cable quarterly and annual developments    
  • Cable RGUs      
  • Cable revenue and ARPU  
  • Satellite quarterly and annual developments
  • Satellite revenue and ARPU        
  • IPTV quarterly and annual developments     
  • IPTV revenue and ARPU     

List of tables and charts:

  • Operators – Key developments Q4 and full year 2016
  • Housing starts by type (m)
  • Real GDP per capita per year
  • Entertainment and recreation spending per household per year
  • TV Households, Pay TV Subscribers and Penetration
  • US TV household composition - Q4 2016
  • Quarterly video subscriber adds by platform
  • Growth in non-pay TV TV households
  • Pay TV Video ARPU (Monthly)
  • Pay TV Revenues and ARPUs
  • Operators providing alternatives to traditional pay TV services
  • Pay TV packages and focus
  • Pay TV homes and penetration - Annual
  • Pay TV homes and penetration - Quarterly
  • Pay TV revenue and ARPU
  • Cable quarterly subscriber additions by pipeline (000s)
  • Cable quarterly net basic video subscriber additions
  • Cable revenues and ARPUs
  • Advanced subscriber penetration - Q4 2016
  • Satellite TV subscribers and growth
  • Satellite Revenue and ARPU
  • IPTV video subscribers and growth
  • IPTV quarterly net subscriber additions
  • IPTV revenue and ARPU

Number of pages: 24

Number of tables and charts: 24


Erik Brannon

Associate Director – Research and Analysis, Service Providers & Platforms

Mr. Erik Brannon, the associate director of research and analysis at IHS Markit, specializes in pay-TV operators and channels.

Harold Vargas

Senior Analyst, Television Media

Harold Vargas is a member of the US media team that is responsible for coverage of U.S. pay-TV operators and television content owning media conglomerates.

Research by Market
Media & Advertising
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