Market Insight

Google enters the IoT platform market with a “me too” offering

May 23, 2017  | Subscribers Only


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Google announced the “private beta” release of Google IoT Cloud Core on 16 May 2017. IoT Cloud Core is a key plank in its IoT platform strategy and essentially provides IoT device and data management functionality as part of the Google IoT Cloud, which itself is a collection of Google Cloud Platform (GCP) micro-services geared towards IoT applications. Below, we examine Google’s strategy in the IoT market, and the larger implications for the IoT platform market.

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