AI Everywhere: Mobile ecosystems trends at MWC 2017

March 10, 2017  | Subscribers Only

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Highlights:

  • AI everywhere
  • Advertising, video and content trends
  • Payment partnerships and differentiation
  • Mobile location

In this report:

  • Telefonica launches fourth platform
  • Deutsche Telekom chatbot assistant
  • Vendors push telco AI
  • Google expands Assistant
  • Amazon gains Alexa partners
  • Paypal partnerships
  • Visa and MasterCard expansion
  • Carrier billing differentiation
  • Video and content trends
  • Advertising focus on AI and data
  • APAC advertising companies increase the presence
  • Mobile location and network technology

List of tables and charts:

  • World: smart speaker installed base
  • PayPal: active custormers and transactions
  • World: mobile share of display advertising
  • B.A.T. investments
  • Ad agency investments

Number of pages: 23

Number of tables and charts: 5

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Gerrit Schneemann

Senior Analyst, Smartphones

Gerrit Schneemann has followed the global handset market for more than a decade, as part of the Omdia team covering smartphones.

Geography
World
Research by Market
Mobile & Telecom
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