Handsets & Smartphones Market Monitor Q4 2016: Global market rebounded and Samsung shows resilience after the Note 7 recall

March 07, 2017  | Subscribers Only

Gerrit Schneemann Gerrit Schneemann Senior Analyst, Smartphones
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For the fourth quarter of 2016, the overall handset market has finally rebounded after declining for three consecutive quarters: total shipments grew 5.1% year on year to 513.6m. The smartphone shipments stood at 405.6m, 10.1% up from the previous year.


  • Apple shipments have exceeded Samsung for the first time since 2012: it shipped 78.4m smartphones while Samsung shipped 76.5m units.
  • Apple’s iPhone ASP increased to USD 659, indicating the larger screen and more expensive Plus models are gaining popularity.
  • In Q4 Samsung shipped 90m handsets, 76.5m of which were smartphones, a 7% decrease year on year. However IHS believes Samsung's Q4 performance was acceptable in light of the unprecedented Note 7 recall.
  • OPPO and Vivo, the two rising stars of 2016, continued their momentum: both saw explosive growths of over 100% this quarter. For the first time, the two sister OEMs have both surpassed Huawei in the domestic market of China.
  • Huawei retained the third spot in terms of market share thanks to its global business. For the first time, Huawei shipped more smartphones to overseas market than China.
  • Android OEMs, LG, Sony and HTC, continued their slides. LG was in a slight better position than the other two: its shipments shrunk 7.8% year on year, but it was 32.9% and 44.4% decline for Sony and HTC respectively.
  • Xiaomi's growth halted in 2016: its shipments fell for three quarters in a row.
  • Majority of the smartphones launched in Q4 2016 came with Android 6 (Marshmallow) as the pre-installed operating system version.

List of tables and charts:

  • Handset revenue by OEM
  • Smartphone percentage of shipments
  • Apple quarterly smartphone shipments and market share
  • iPhone's share of Apple total revenue
  • Share of iPhone 6 and 6s models in China - Active Installed Base - Oct 2016
  • IP rating in Japan - Active Installed Base
  • Apple company revenue by region: year on year growth
  • Samsung quarterly handset shipment
  • Samsung market share
  • Samsung IM division profitability
  • Share of branded Chinese smartphone shipments
  • Collective smartphone market share of major Chinese OEMs
  • Domestic and export: Huawei, OPPO and Vivo
  • Smartphone shipments of major Chinese OEMs
  • Smartphone shipments of ZTE, TCL-Alcatel and Lenovo
  • Xiaomi quarterly smartphone shipments and market share
  • LeEco quarterly smartphone shipments
  • Launch timeline: Google Pixel and Nexus phones
  • Number of launched devices per quarter
  • Number of brands launching handsets
  • Android OS version at launch
  • Share of Chip makers, based on launched devices

Number of Pages: 20

Number of Tables and Charts: 22


Gerrit Schneemann

Senior Analyst, Smartphones

Gerrit Schneemann has followed the global handset market for more than a decade, as part of the Omdia team covering smartphones.

Global World
Research by Market
Mobile & Telecom
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