How to mature without letting the cool factor disappear: Snap’s post IPO challenge

February 23, 2017  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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Snap reported 161m active users at the end of 2016 and a total of $404m annual revenues. Still in the early stages of monetisation, Snap's costs have also been growing as it expands its platform of content and services. This report analyses Snap's post-IPO growth potential and challenges.


  • Product expansion overview
  • Funding and M&A activity
  • Profitability challenges
  • Potential ad market disruption
  • Snap future outlook

In this report:

  • Snap's growth prospects
  • Focus on ARPU
  • Acquisitions and investments
  • Challenge to TV ad budgets
  • Competition with Facebook and Google
  • International prospects
  • Platform and product expansion

List of tables and charts:

  • Snap annual revenues and net income
  • Facebook, Line, Twitter historical net income
  • Snap funding
  • Snap acquisitions
  • Snap user growth and feature expansion
  • Snap quarterly net income
  • Twitter quaterly net income
  • Facebook and Snap: quarterly ARPU
  • Platform active users
  • US: TV and online ad revenues
  • Snap revenues by region
  • Facebook ARPU by region

Number of pages: 16

Number of tables and charts: 13

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

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