Born From Data: Advertising Empires and the New Logic of Value-Creation

October 12, 2016  | Subscribers Only

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This slidedeck was presented by Daniel Knapp at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the new players and data infrastructures in the digital advertising landscape. The presentation explores M&A strategies, how different companies build advertising ecosytems and looks at how Facebook, Google, big media companies, but also advertisers, CRM companies and large auditing firms develop advertising technology and marketing technology offering.

Number of pages: 20

Number of tables and charts: 17

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