Market Insight

Amazon Prime Video is now available in over 200 countries around the world

December 15, 2016  | Subscribers Only

Irina Kornilova Irina Kornilova Manager, Research and Analysis, Broadband Media

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Amazon has made the Prime Video streaming service available worldwide, following the global launch of Netflix in January 2016. As of 14 December 2016, Amazon Prime Video was available in 200 countries, excluding China, Syria, Iran, and North Korea. In total, the launch encompasses 242 distinct geographical territories.

The expansion marks the arrival of the Prime video offer in any form for Amazon customers in Mexico and the Netherlands, while Amazon has been operating a limited version of Prime which offers delivery and cloud storage, in Belgium, Canada, France, India, Italy and Spain. These existing Prime subscribers can now receive Amazon Prime Video as part of the Prime membership offer, at no additional cost. The remaining territories now have the service available for standalone subscription for either $5.99 or €5.99 ($6.37) per month, depending on the geographic region. The first six months of subscription are discounted to $2.99 and €2.99 ($3.18) respectively. A free trial for new customers is limited to seven days.

At launch the accessible content catalogue includes a library of licensed movies and TV shows in addition to Amazon’s original productions.

Subscribers can access the service through web browsers, Android and iOS mobile platforms, Fire tablets and certain models of LG and Samsung smart TVs.

The entire content library is also available for download for offline viewing; appealing to those users who consume TV and movie content while traveling, or out of the home. Downloading to view also guarantees video quality, especially important to many of the new territories into which Amazon is expanding as connection speeds and reliability will often be lower than in Amazon’s current markets.

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