Sluggish global market sees rising OPPO and Vivo - Handsets & Smartphones Market Monitor Q2 2016

November 04, 2016  | Subscribers Only

Gerrit Schneemann Gerrit Schneemann Senior Analyst, Smartphones
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The handset market remains stagnant highlighted by Apple's first-time-in-history decline in H1 2016. Samsung recovered slightly on the back of Galaxy S7 and J series. Huawei stays in the top 3 position while the market sees two Chinese OEMs OPPO and Vivo join the top 5 league.  The Handsets & Smartphones Market Monitor report examines the results of Q2 and examines the major trends in the handset and smartphone market.


  •  According to IHS Active Installed base data, Samsung’s latest flagship device, the Galaxy S7 and S7 edge, have already taken a noticeable position in the user base just months after release.
  • Apple's smartphone shipments declined from 51.2m in last quarter to 40.4m in Q2, representing a decrease of 15% year-on-year.
  • OPPO and Vivo has becomes the 4th and 5th largest smartphone OEM in H1 2016.
  • Major Chinese brands now make up almost 50% of the global smartphone market thanks to the booming number of domestic smartphone users as well as the global expansion.  

List of tables and charts:

  • Smartphone percentage of shipments
  • Handset revenue by OEM
  • Handset shipments by OEM
  • Samsung quarterly handset shipment
  • Samsung market share
  • Samsung average selling price
  • Samsung top models- Active Installed Base
  • Glaxy S6 and S7 shipment
  • Apple quarterly growth
  • Apple quarterly handset shipment and market share
  • Apple average selling price
  • Shipment of iPhone 6, 6s and SE
  • Top iPhone models- Active Installed Base
  • Share of the total iPhone active installed base after launch
  • Smartphone shipment of top Chinese OEMs
  • Year-on-year growth of Huawei, OPPO and Vivo
  • Smartphone shipment of Xiaomi, OPPO and Vivo
  • Market share of top brands
  • Share of branded Chinese smartphone shipments
  • Collective smartphone market share of major Chinese OEMs
  • Smartphone shipments of LG, Sony and HTC
  • LG top models- Active Installed Base
  • LG Nexus, G4, V10 and G5 shipments
  • HTC top 10 models – Active Installed Base
  • HTC flagship shipment – One M8, One M9, One M9s and 10
  • Micromax shipments
  • Non-smartphone market share
  • Screen sizes of smartphone releases
  • Large screen vs. the rest

Number of pages: 16

Number of tables and charts: 29

Gerrit Schneemann

Senior Analyst, Smartphones

Gerrit Schneemann has followed the global handset market for more than a decade, as part of the Omdia team covering smartphones.

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