The promise of the BRIC ad markets: hit and miss

October 25, 2016  | Subscribers Only

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The emerging-market bloc of BRIC is forecasted to grow its advertising revenue of 8.9% in 2016, a lower growth rate than initially anticipated in January 2016. The bloc consists some of the largest global and regional advertising markets. As the four markets’ economies mature, expansion of their ad markets will slow down. But the BRIC's ad market is growing below its potential, causing by structural and domestic factors. This report explores these issues and discusses who the forerunners and stragglers are.


The BRIC ad market has been stunted by political uncertainty, change of advertising regulations, and slow economic recovery. But ad revenue loss are offset by BRICs’ high consumer spending and the respective governments’ digital-friendly policies encouraging investment in online advertising. The bloc is now expected to grow their advertising revenue of 8.9% in 2016.

In this report:

  • Brazil
  • China
  • India
  • Russia

List of tables and charts:

  • BRIC ad revenue growth
  • Brazil nominal GDP growth
  • Brazil ad revenue growth
  • Russia nominal GDP growth
  • Russia ad revenue growth
  • India nominal GDP growth
  • India ad revenue growth
  • China nominal GDP growth
  • China ad revenue growth

Number of Pages: 5

Number of Tables and Charts:

Brazil China India Russia
Research by Market
Media & Advertising
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