Market Insight

China Golden Week TV Summary and Streaming TV Brand Update

October 24, 2016  | Subscribers Only

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during the recent golden week holiday period in China, TV sales were down on a unit and revenue basis, impacted by the growing importance of Chinese "brand holiday" promotional events that are changing the promotional calendar and changing traditional seasonality. New Chinese streaming TV brands continue to expand product offerings and promote new business strategies (content + hardware bundles) that are worth paying attention to for their disruptive influence. This analysis highlights the product strategy for these brands, and the recent holiday results.

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