Market Insight

The first IMAX VR outside the US will open in the UK in 2016

October 14, 2016  | Subscribers Only

Pablo Carrera Pablo Carrera Principal Research Analyst, Cinema
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IMAX, leader in premium large format for film exhibition, will open one of the first IMAX VR centres in Manchester in partnership with UCI/ODEON. This is part of a strategy announced in May that will see IMAX enter the virtual reality space and install 6 IMAX VR pilot centres, the first of which will open in Los Angeles soon.

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