Global Advertising Futures: A Macro Perspective

October 10, 2016  | Subscribers Only

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This slidedeck was presented by Orpheas Tapanlis at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the correlation of growth of the economy in USA for the last 16 years and the corresponding ad market growth. Much more digitally advanced Top 5 EU markets contribute to 85% of the whole EU market. In 2018 with the help of the Chinese market APAC will overtake North America and widen its lead from US. In 2010 14 countries owned 80% of the global ad revenues and 13 in 2015.

Number of pages: 20

Number of tables and charts: 16

Omnicom Publicis WPP
Research by Market
Media & Advertising
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