Global Advertising Futures: A Micro Perspective

October 07, 2016  | Subscribers Only

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This slidedeck was presented by Jessie Chen at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines when the global ad market will overtake the TV ad market and the domestic and structural factors that might affect ad revenue growth; the size of the APAC online ad market; who are the winners and losers of the global media market and companies’ strategies

Number of Pages: 14

Number of Tables and Charts: 8

Research by Market
Media & Advertising
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