Internationale Funkaustellung (IFA) 2016 was an opportunity for handset makers to launch devices in the mid-range of the pricing spectrum. Samsung chose to introduce its latest flagship early and Apple followed the week after. Companies like ZTE and Alcatel, among others, introduced devices which will address the market segment IHS Markit sees as growth drivers in the smartphone market going forward: mid and low range devices.
In the wearable space, more evolution than revolution was the name of the game for device announcements. The industry continues to struggle to find the right approach to the form factor.