The power of mobile brands and advertising: Mobile Games H1 2016

September 29, 2016  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
Need more Information?

Chinese companies Tencent and Netease were once again driving growth in the overall mobile games business in H1 2016. The  total reported mobile games publisher revenues increased 31% year-on-year to reach a combined total of $8.6bn compared with $7.6bn for the same period in 2015.

In-app purchases account for the vast majority of mobile games revenues but IHS research and recent company activity has indicated that advertising is becoming increasingly important.


  • Mobile advertising grows in importantce
  • The power of brands on mobile
  • Tencent acquires Supercell
  • China drives growth
  • Japan's leaders struggle

In this report:

  • Reported mobile games revenues up 30%
  • China focus
  • Japan focus
  • South Korea focus
  • Western market focus
  • Advertising focus

Lists of tables and charts:

  • Reported mobile games company revenues
  • Mobile games revenue growth
  • Mobile games revenues by region
  • Quarterly mobile games publisher revenues
  • China: mobile games company revenues
  • Tencent: WeChat MAUs
  • South Korea: publisher revenues
  • Japan: publisher revenues
  • DeNA & Gree: mobile games revenues
  • Western markets: annual mobile games revenues
  • King: mobile games ARPU
  • King: mobile games MAUs

Number of pages: 12

Number of tables and charts: 13

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Research by Market
Mobile & Telecom
Share facebook Twitter Google Plus Linked In Add This Contact Us