Market Insight

Amazon Reactively Announces its Upgraded Fire TV Stick in Response to Roku’s New Product Line

September 29, 2016  | Subscribers Only

Paul Erickson Paul Erickson Senior Research Analyst, Service Provider Technology

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Amazon recently performed a midweek announcement of an updated Fire TV Stick to arrive in late October 2016. The announcement comes less than two days after Roku announced its new product line that includes the entry-level Express model, priced at $10 less than Amazon’s $39 Fire TV Stick

The updated version of the Fire TV Stick retains the $39 price tag, and makes the former upgrade option of a mic-equipped voice remote now standard. The voice remote allows users to communicate with Amazon’s Alexa virtual assistant, for content search across more than 90 sources, as well as access to any of the Skills currently supported by Alexa.

The updated device also adds 802.11ac Wi-Fi support with a MIMO antenna configuration, steps up to a quad-core processor from a dual-core, and includes HEVC decoding capability, but no 4K support.

The updated Fire TV Stick will ship on October 20th, 2016. Customers activating the device by October 31st will receive $65 of free content via Sling TV, Hulu, and Amazon Video.


Amazon Google Inc. Roku
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