Market Insight

China’s domestic room air-conditioner market is recovering

September 26, 2016  | Subscribers Only

Horse Liu Horse Liu Principal Analyst, Table & Notebook PC

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China domestic room air-conditioner market registered yearly growth in July and August after witnessing declining trend from June 2015 to June 2016. This should be considered as is the peak month, in terms of unit shipments. As a result, the inventory levels of room air-conditioners declined to normal level in September.

What trigerred this growth burst? What strategy did the room air-conditioners adopt in this scenario? Was it price wars or favourable climatic conditions or better sales strategy?

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