Netflix Global content strategy

August 09, 2016  | Subscribers Only

Irina Kornilova Irina Kornilova Manager, Research and Analysis, Broadband Media
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Netflix executed its global expansion plan in a single step in January 2016 by launching in 130 new territories simultaneously. The service is now available in almost every country worldwide, with exceptions including China, Syria and North Korea.

IHS Markit has previously assessed the impact of this move on subscribers and revenues: https://technology.informa.com/582215/updated-forecasts-for-netflix-global-subscribers-and-revenues.

This report examines Netflix’s content consumption and content strategy. 

Number of pages: 3

Number of tables and charts: 2

Irina Kornilova

Manager, Research and Analysis, Broadband Media

Irina Kornilova is a Research & Analysis Manager, Channels, Programing & Online Video at Omdia.

Organization
Netflix
Research by Market
Media & Advertising
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