This special report has been updated with new streaming TV brand analysis, including breakdown of business/investment models. In China, a number of new TV brands have emerged in the last few years to challenge the traditional "Big 6" brands, some of them started by the traditional TV brands. These new players leverage a business model that relies on streaming TV content and a low-cost supply chain. Already, a few have had significant success (such as LeTV) and are already expanding into international markets. This report breaks down this emerging trend, and details the business models and prospects for success.