How to take advantage of India's mobile growth

June 09, 2016  | Subscribers Only

Need more Information?

IHS forecasts that the mobile app store revenues in India will grow up to $850m in 2016. Despite this impressive growth there are still major challenges that must be overcome.  This huge addressable audience is increasingly attracting the attention of both domestic and international mobile content and services companies. However, significant challenges still remain. In this report IHS will assess the impact of these barriers, analyse the opportunities, and provide recommendations for how to succeed in the Indian mobile content and services market. 


  • India mobile market is growing quickly from a low base for content, data and smartphone usage
  • India’s rapid growth won’t help it catch leading countries
  • Android dominates the Indian market
  • Difference in content categories compared with Western markets
  • Top Indian app  charts have broader rnage of content than the nature of US market
  • Mobile video, commerce & payment, social & messaging apps, music in India
  • Mobile operators still play a major role in developing the content market

In this report:

  • India's mobile content and services market: in focus
  • Local company profiles
  • Challenges
  • Recommendations

List of tables and charts:

  • India: 3G and 4G subscription, per 100 subscribers
  • India: mobile app store spend ($m)
  • India: mobile penetration vs smartphone penetration, per 100 population
  • 3G+ subscriptions penetration per capita
  • Smartphone penetration (per 100 population), 2010-2020
  • 2016: annual app store spend per capita ($)
  • India: smartphone installed base by operating system
  • iPhone market share by countries, 2010-2010
  • USA and India: share of top Google Play apps by market focus - Q1 2016(%)
  • USA and India: share of top Google Play apps by category - Q1 2016(%)
  • List of local online video services in India
  • India: total messaging users (m)
  • India: monthly active users of top messaging apps (m)
  • India: total subscribers by operators (m)
  • Content and services by Bharti Airtel
  • Bharti Airtel: ARPU by category (%)
  • Content and services by Vodafone India
  • Vodafone India: ARPU by category (%)
  • Content and service by Idea Cellular
  • Idea Cellular: ARPU by category (%)
  • India: Music services overview
  • Hike: total registered users (m)
  • Micromax: list of partnerships and investments
  • India: smartphone shipment market share by OEM - 2015(%)
  • Top funded local companies
  • India: mobile funding deals and disclosed amounts, 2013-2015
  • India: number of funding deals, 2013-2015
  • List of investments in local company
  • 2015: number of mobile funding deals by country
  • India: Facebook mobile monthly active users (m)

Number of pages: 38

Number of tables and charts: 30

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Jun Wen Woo

Senior Research Analyst, Online Video

Jun Wen Woo is a senior research analyst for Online Video at Omdia.

Asia Pacific India
Share facebook Twitter Google Plus Linked In Add This Contact Us