Wearable devices must evolve to fulfill the app opportunity

May 31, 2016  | Subscribers Only

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The wearable apps market is plagued by uncertainty; the proliferation of smartwatch launches in 2014-2016 has not created a new market for dedicated wearable apps.


  • Examination of trends in wearable apps ecosystem
  • Wearable shipments by application
  • Wearable smartwatch shipments by OS
  • Wearable-related funding and M&A activity review
  • Wearable app category trends
  • What will drive wearable device trends?

In this report:

  • Device limitations and lack of killer app limits mass smartwatch appeal
  • Apple hopes watchOS 2 will foster greater innovation
  • Wearable-related investments dropped in 2015
  • Lack of adoption means business models still remain limited
  • Health and Fitness category continues to lead with the highest number of compatible Apple Watch apps in 2016
  • Wearable players push for app ecosystems to lure new customers
  • Apple’s ResearchKit and CareKit aims to develop new wearable app use cases
  • Device makers are searching for new growth categories – but risk developer fatigue
  • What will drive wearable device demand?

List of tables and charts:

  • Share of Top 100 Free, Grossing, Paid apps compatible with Apple Watch 2015 vs 2016
  • 2015-2020 Smartwatch shipments by OS
  • 2015-2020 Wearable shipments by application
  • Wearable funding deals and disclosed amounts ($m) 2013-2016
  • Wearable funding deals by country 2015 (%)
  • Number of Top 100 Health & Fitness Free, Grossing, Paid apps with IAP 2016
  • Share of Top 100 Paid apps that work with Apple Watch
  • Share of Top 100 Free apps that work with Apple Watch
  • Share of Top 100 Grossing apps that work with Apple Watch

Number of Pages: 9

Number of Tables and Charts: 9



Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Abel Nevarez

Research Analyst II, Mobile and Telecoms

Abel Nevarez covers mobile network infrastructure trends and activity.

USA World
Research by Market
Mobile & Telecom
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