Content owners look for weapons to combat the digital pirates

Content owners look for weapons to combat the digital pirates

April 21, 2016  | Subscribers Only

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It is widely reported that increases in broadband penetration and speeds have come hand in hand with making the illegal transfer of film, TV and audio content easier and more convenient. The International Federation of the Phonographic Industry (IFPI) estimates that that 20% of all internet users regularly access unlicensed services on desktop devices alone, meaning that digital piracy is relatively widespread among internet users.

Methods of piracy fall into two main types: sharing entire files by transfer to the user’s device, or streaming; where a video or audio feed is viewed in real time. In both cases, the data can be transferred as a single stream from host to client, or transferred in a peer-to-peer (P2P) network, where all devices downloading content also transfer data to the devices within the network.

While legislative approaches to counter piracy have met with limited success, legislation has a direct impact. Consumer perception of piracy is affected, as well the legislation itself allowing for the ‘management’ of illegal activity. This usually takes the form of illegal streams being removed and ISPs blocking access to illegitimate content providing sites. Legitimate websites have become increasingly public in their efforts to protect content IP and there has been a sizeable success in the promotion of legitimate, monetised content. However, despite IP successes it still remains easy to bypass restrictions. Indeed, it is broadly accepted that currently it is nearly impossible to stop someone who is committed from acquiring unlicensed content from doing so. Though many steps can be taken to minimise damage from piracy, IP owners strategies should be formulated to manage piracy, rather than focussing on eradication. 

Highlights

  • Increase in broadband penetration and speeds are thought by many to increase illegal downloading/streaming, especially for video content
  • Legitimate websites are increasingly keen to cooperate in helping content owners tackle piracy and monetise content in addition to developing their own anti-piracy solutions
  • Technologies have evolved and have been deployed on major content hosting sites (Youtube, Facebook) which can detect uploaded content in breach of copyright
  • VPNs and other tools for anonymity are sufficiently developed and user friendly to easily bypass blocking and geo-locking
  • Techniques enabling users to bypass blocking, geo-locking and copyright detection are widespread and services are increasingly user friendly
  • The illegal streaming of live sport content is yet to be effectively tackled
  • Websites assisting users to access illegal content continue to operate in legal ‘grey’ areas

In this report

Piracy, torrenting, vpn, SVoD, Streaming, P2P, filesharing, copy protection

List of tables and charts

  • Popular Torrent Sites
  • VPN Providers
  • Popular Data Lockers

Number of Pages: 6

Number of Tables and Charts: 3

Geography
Europe Global USA
Research by Market
Media & Advertising
Category
Digital Media
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