Market Insight

REPORT HIGHLIGHTS - Set-Top Box Sales Up 3 Percent in Q3; Expansion Underway in Emerging Markets

February 04, 2016

Daniel Simmons Daniel Simmons Executive Director, Enterprise & Residential Communications Technology
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Worldwide set-top box (STB) revenue totaled $5.62 billion in the third quarter of 2015 (3Q15), a sequential increase of 3 percent, with nearly all product categories showing improvement, according to the Set-Top Boxes report from IHS Inc. (NYSE: IHS).

“Net pay TV subscriber additions in North America and Western Europe continue to lag, reducing the need for pay TV providers to invest heavily in new set-top boxes. However, operators continue to update existing subscribers’ set-top boxes with increased functionality and performance to ensure they don’t churn,” said Daniel Simmons, director for connected home at IHS.  

“Meanwhile, in the emerging set-top box market in India, parts of Latin America and Russia, operators are focusing on expanding their digital footprint at the lowest cost possible,” Simmons said.


Growth in video gateways, clients and hybrid devices drove global cable set-top box (STB) revenue up 6 percent in in 3Q15, while satellite STB sales were 5 percent higher

IP boxes experienced a revenue dip of 12 percent in 3Q15 despite a rebound in the first half of the year

Arris finished Q3 as the worldwide set-top box revenue share leader, holding 10 percent of the market

Operators are increasingly looking to virtualize STB functions, and as a result there is growing demand for software and services, and STB vendors are focusing on incorporating virtualization into their products


The quarterly IHS set-top boxes report tracks IP, cable, satellite and digital terrestrial (DTT) set-top boxes (STBs); over-the-top (OTT) media servers; and HDMI dongles, providing worldwide and regional market size, vendor market share, forecasts through 2019, analysis and trends. Vendors tracked: ADB, Apple, Arris, Changhong, Cisco, Coship, DVN, Echostar, Huawei, Humax, Jiuzhou, Kingvon, Netgem, Pace, Roku, Sagemcom, Samsung, Skyworth, Technicolor, ZTE, others.

With the 3Q15 edition of the STB report, IHS has completed the integration of the Infonetics STB service with the IHS STB Intelligence Service. This resulted in a revision of vendor data through rationalizing the two datasets and the creation of a new modelling process for estimating market size and vendor market share.


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