Mobile Messaging Market Monitor Q4 2015: Top apps ended 2015 with over 4bn combined users

March 04, 2016  | Subscribers Only

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Facebook and Tencent have taken a huge share of the messaging app user base. Both Facebook and Tencent have grown their lead over other messaging apps since 2011. Facebook  is leading the mobile messaging market with the remarkable growth in monthly active users of its Messenger and Whatsapp apps. Tencent follows closely by the number of users through WeChat and QQ. However, the majority of Tencent’s users are from China whereas Facebook has a more international audience. 


  • Q4 Messaging App MAUs
  • Q4 Social & Communications app funding and M&A activity
  • Facebook Messenger is catching up with WeChat

In this report:

  • Facebook and Tencent dominate
  • WeChat Lifestyle highlights platform ambitions
  • Snapchat innovates to attract the youth audience
  • LINE focuses on its expansion in the major 4 markets
  • Kakao's Q4 revenue finally improves
  • BBM focuses on its growth in specific markets

List of tables and charts:

  • Selected messaging apps MAU (m)
  • Top 6 messaging apps MAU (m)
  • WeChat: monthly active users (m)
  • Timeline of services launched on Facebook Messenger in 2015
  • Snapchat: monthly active users (m), 11Q4-15Q4
  • LINE: revenues by category ($m)
  • LINE: monthly active users (m)
  • Kako: revenues by category ($m)
  • KakaoTalk: monthly active users (m)
  • Social and Communications funding deals and disclosed values ($m)
  • Social and Communications M&A deals
  • Selected Funding deals in Q4 2015
  • Selected M&A deals in Q4 2015

Number of pages: 12

Number of tables and charts: 13


Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Jun Wen Woo

Senior Research Analyst, Online Video

Jun Wen Woo is a senior research analyst for Online Video at Omdia.

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