Netflix takes a great leap forward in the international market

February 29, 2016  | Subscribers Only

Irina Kornilova Irina Kornilova Manager, Research and Analysis, Broadband Media
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This report looks into the Netflix's international actilivty ahead of it's global launch in January 2016. 

In this report:

  • International subscribers represent about 40% of the total paying streaming members
  • UK: wide reach in first European launch market
  • Netflix makes rapid inroads into the Nordics
  • Netherlands: uptake reaches close to 25%
  • Germany, Austria and Switzerland: difficulty in gaining traction
  • Japan: going mobile and local
  • Netflix expected to be major player in Spain, Italy and Portugal   

List of tables and charts:

  • 2011 - 2015 Netflix total subscribers: paying vs. free
  • Netflix paying subscribers: domestic vs. international
  • Netflix International subscribers by regions
  • 2015: Netflix penetration of broadband households
  • Nordics: Netflix subscribers vs. Netflix penetration of bb households
  • UK SVoD landscape

Number of pages: 6

Number of tables and charts: 6

Irina Kornilova

Manager, Research and Analysis, Broadband Media

Irina Kornilova is a Research & Analysis Manager, Channels, Programing & Online Video at Omdia.

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