Market Insight

Chinese New Year: TV Sales Highlights

February 22, 2016  | Subscribers Only

Bing Zhang Bing Zhang Research and Analysis Director, TV, Consumer Electronics and Devices

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TV sales during the Chinese New Year Holiday period in China were down by 4% for the three week time frame around Chinese New Year. The dynamic has been shifting strongly away from traditional holiday periods and brands. The attached presentation highlights the important points and results from the recent sales and shipments, including possible inventory concerns.

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