Market Insight

Fall in video hardware sales in Japan in 2015

February 09, 2016  | Subscribers Only

David Scott David Scott Associate Director – Research and Analysis, Service Providers & Platforms

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  • Video hardware shipments fell 12% in 2015 compared with the previous year
  • BD hardware shipments also fell 12% in 2015; DVD down 14%
  • BD hardware accounts for 80% of total video hardware shipments


Japanese video hardware shipments fell 12% to just over 3.4 million units in 2015 compared with the previous year, according to IHS analysis of year-end 2015 results released by the Japan Electronics and Information Technology Industries Association (JEITA).

The key driver behind the decline was a slowdown in Blu-ray Disc (BD) hardware shipments, which also declined 12% to 2.7 million units over the same period. Just over 2.1 million BD recorders and 598,000 BD players shipped to trade in 2015, in line with our forecasts. As a result, 26.0 million households or nearly 51% of TV homes owned at least one BD player and/or recorder by the end of 2015.

Meanwhile, Japanese shipments of DVD players and/or recorders declined 13.6% to 676,000 units in 2015. This result is also in line with our full-year figure for 2015 and therefore IHS has made only minor adjustments to its figures. IHS data indicates 16.4 million DVD households in Japan by the end of 2015 (32% penetration of TV households).

IHS analysis of the data indicates BD hardware represents the lion’s share of total video shipments in Japan with an 80.2% share in 2015. In its own class, BD recorders account for 78% of total BD hardware shipments over the same period.

IHS forecasts the number of combined BD player and recorder homes to increase from 26 million in 2015 to 28.2 million by the end of 2016 or 55% penetration of TV households. The decline in Japanese DVD homes will continue as consumers discard their hardware in favour of BD hardware and substitute entertainment options. The number of DVD homes in Japan is forecast to decline from 16.4 million in 2015 to 15.2 million by the end of 2016 (29.6% penetration of TV homes). 

Asia Pacific Japan
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