Market Insight

Analysis of LeTV Investment in TCL MULTIMEDIA

December 17, 2015  | Subscribers Only

Bing Zhang Bing Zhang Research and Analysis Director, TV, Consumer Electronics and Devices

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LeTV has made a $291 million investment in TCL Multimedia, the TV business of TCL group. The investment has strategic importance as both companies pursue growth outside of China. The relationship will give LeTV a solid supply chain partner, and TCL benefits from LeTVs very popular online content portal.

Geography
China
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