How Shopping apps and services add value to mobile ecosystems

November 27, 2015  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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Apple's addition of a new Shopping apps category underscores the importance of apps for mobile retail and commerce. Players across the mobile ecosystem including Facebook, Amazon, Google, and Tencent are revamping their mobile shopping efforts to drive their core businesses. Shopping apps account for more than 10% of the top US apps. International retail apps prove popular in North America and Europe, but local ecosystems are developing in big markets such as India and China


  • Shopping apps account for more than10% of top US app charts
  • Traditional retailers find app success in the UK
  • Android Pay and Apple Pay will boost in-app commerce
  • Facebook adds shopping to drive its advertising business
  • Indian shopping apps attract investor interest
  • Shopping and retail is at the centre of China's mobile ecosystems battle

In this report:

  • Apple adds new Shopping category, but must expand Apple Pay's reach
  • Operator billing integration is only for digital goods for now
  • Shopping app category boosts downloads
  • Amazon Underground integrates retail experience
  • Android Pay can drive in-app Android shopping
  • Local companies dominate in India
  • Facebook adds shopping to drive advertising

List of tables and charts:

  • Shopping share of free iOS apps (%)
  • Shopping apps by company type (%)
  • USA: smartphone installed base by OS (m)
  • Shopping share of top free Google Play apps (%)
  • India: smartphone and 3G penetration (%)
  • India: shopping apps by company type (%)
  • India: shopping apps by category (%)
  • Alibaba: Mobile users and GMV
  • WeChat: active users (m)
  • Facebook: Messenger and Mobile MAUs (m)
  • Shoppping apps by category (%)

Number of pages: 12

Number of Tables and Charts: 12


Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

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