Market Insight

Vubiquity to launch a in-store digital retail platform

November 13, 2015  | Subscribers Only

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Vubiquity, a multiplatform content services company, plans to launch a digital retail (EST) platform that will allow consumers to purchase digital movies in brick-and-mortar stores in the UK. Announced 9 November 2015, the initiative is intended to enable physical retailers to sell video content in an exclusive digital window that has been opened ahead of the physical video release. No launch date has been suggested at the time of writing though some reports indicated that Vubiquity expects the system to be in place within 18 months.

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