SANTA CLARA, Calif. (October 19, 2015) – High dynamic range (HDR) TV sets, offering enhanced brightness for a broader palette of light outputs and sparkling highlights, will soon be commonplace in the global ultra-high-definition (UHD) TV market. According to IHS Inc. (NYSE: IHS), the leading global source of critical information and insight, unit shipments of HDR TVs are expected to grow dramatically from 2.9 million in 2016 to 32.6 million in 2019. The forecast covers only sets that meet the UHD Alliance’s acceptance criteria.
“Numerous consumer trials by broadcasters, content producers and research labs have demonstrated that HDR has a huge impact on viewers,” said Paul Gray,Principal Analyst for IHS. “Not only do images look more realistic, but coverage of sports and other outdoor events in HDR also ensures that none of the action is lost in shadow. It is also worth remembering that HDR images are recognizable and effective regardless of the screen size or viewing distance.”
According to the Quarterly TV Design and Features Report from IHS Technology, HDR will start to gain a toehold in the market beginning in 2016, but the start of rapid growth won’t occur until 2017 when 12.5 million HDR TV are expected to ship. “As with other new technologies, we expect that the Chinese consumer will be in the forefront of adoption,” Gray said. “While HDR is expected to make up the largest share of UHD TV sets in the Japanese market, due to that country’s lead in broadcast UHD services.”
The IHS Quarterly TV Design and Features Report tracks all 4K UHD TV product ranges, forecasts, video processing, and broadcasting; plus, detailed information on other aspects of TV design such as smart TV, backlighting technology, organic light-emitting diode (OLED) and 3D. For information about purchasing this report, contact the sales department at IHS in the Americas at +1 844 301 7334 or [email protected]; in Europe, Middle East and Africa (EMEA) at +44 1344 328 300 or [email protected]; or Asia-Pacific (APAC) at +604 291 3600 or [email protected].
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IHS (NYSE: IHS) is the leading source of insight, analytics and expertise in critical areas that shape today’s business landscape. Businesses and governments in more than 150 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.
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