Country Profile: South Africa

August 03, 2015  | Subscribers Only

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This report is an overview of the market for home video in South Africa. Based on an examination of infrastructure improvements and general economic conditions, it outlines the major trends taking place in 2014 for the three main home video distribution platforms (physical, TV-based VoD, and digital) and addresses how consumption and spending on movie and television content is poised to develop in the near term. 

South Africa is poised to see improved infrastructure in terms broadband, which will have a positive impact on the consumption of over-the-top (OTT) video content, but this will be very limited to certain geographic areas and relatively high income brackets. TV-based VoD will also see growth based on the roll-out of VoD capacities and improved content offerings by incumbent pay-TV operator Multichoice. Both physical retail and rental has seen serious decline starting in 2012 (mirroring wider international trends), but the platform still remained a viable consumer option in 2014.


  • Discussion of the South African home video market (both physical and digital) looking at the development of distribution platforms and a wider economic context.

In this report:

  • Outlines key factors which shape the consumption of home video in South Africa.

List of tables and charts:

  • Fixed Broadband Penetration of Households
  • South Africa: Platform Share of all TV Households 2014
  • South Africa: Platform Share of all TV Households 2019
  • South Africa: Transactional Spending for Physical Disc and TV-based VoD
  • South Africa: Share of Physical Transactions 2014
  • South Africa: Share of Physical Transactions 2019
  • South Africa: Physical Rental Consumption
  • South Africa: Physical Retailer Share of Consumer Spending
  • South Africa: Distribution Platform Installed Base

Number of pages: 9

Number of charts and tables: 9


South Africa
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