MPEG DASH – Drivers and Adoption Dynamics

July 15, 2015  | Subscribers Only

Paul Erickson Paul Erickson Senior Research Analyst, Service Provider Technology
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MPEG DASH (Dynamic Adaptive Streaming over HTTP) is an international adaptive streaming standard developed under the Moving Picture Experts Group, (MPEG) and approved in April 2012. The technology enables streaming of media content over the Internet from HTTP web servers and adapts to changing network conditions by varying the bitrate in order to maximize playback quality with minimal stalling or re-buffering. MPEG DASH is intended to combine the strengths of major HTTP-based adaptive streaming technologies into a unified, agnostic standard that can be used across platforms, replacing popularly-supported standards such as Adobe Dynamic Streaming, Apple HTTP Live Streaming (HLS), and Microsoft Smooth Streaming.  For content publishers and streaming media application developers, it offers the potential to simplify and align efforts around a single standard that promises reliable playback across all compatible devices, that isn’t controlled by any one stakeholder. This report summarizes the current market positioning of and outlook for the MPEG DASH standard, assesses the market size of MPEG-DASH enabled shipments, and examines in detail the key drivers that are spurring DASH’s adoption across the device landscape.


  • Qualitative analysis of the current state of MPEG DASH adoption, drivers of adoption over the next several years, and future implications
  • Discussion of the CE device market, and the devices responsible for driving MPEG DASH penetration
  • Related estimates and forecasts of MPEG DASH-enabled CE device shipments for 2014 – 2018, accompanied by total CE device shipments and installed base for 2014 – 2018 for context
  • Identification of the main hardware and software avenues of MPEG DASH propagation across the CE market

In this report: 

List of tables and charts: 

  • MPEG DASH-enabled Device Shipments 2014-2018
  • CE Device Shipments 2014-2018
  • CE Device Installed Base 2014-2018
  • Total sVoD Views, Ad-supported Video Views, and Online TV + Online Movie Transactions

Paul Erickson

Senior Research Analyst, Service Provider Technology

Mr. Paul Erickson, senior analyst at IHS Markit, drives connected device research and a range of topics for the broadband intelligence service.

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