Market Insight

Samsung Bets on Southeast Asia for Future Growth

June 12, 2015  | Subscribers Only

Chee Seng Tan Chee Seng Tan Analyst, Semiconductor Value Chain

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Against a backdrop of saturating smartphone market, Samsung’s handset business is constantly challenged by Apple at the premium-end of the market and undercut by low-cost Chinese smartphone vendors at the low-to-mid end of the market. As a result, Samsung suffered significant market share loss in developed market like the U.S. and Europe, and lost its grip in the evolving Chinese market.

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