Moving consumers to 4K or ultra-high definition (UHD) is shaping up to be a classic push marketing effort, with panel and device manufacturers, studios, and content providers aligned on the push side and a long line of hurdles to be surmounted before consumer demand can cross from niche to mainstream. Achieving the resolution is only the first step, with multiple participants needing to up their game to produce and deliver content quickly to end users. The panel vendors are providing the biggest push at present, but need many other principals to create the needed pull from consumers.
Highlights: How UHD is shaping the market
In this report: Discussion about UHD Displays and devices including the implications of delivering UHD, and the future outlook for UHD.
List of tables and charts:
• Display shipments by resolution (2013 – 2019)
• UHD TV shipments (2014 – 2019)
• 4K TV shipment mix by screen size (2014 – 2019)
Number of pages: 7
Number of charts and tables: 3
Research Director | Consumer, Displays, Media, Security & Telecoms
Tom Morrod is the research director for Building Technology, Consumer Electronics, Displays, Media, Security & Telecoms market research & analysis within the Technology, Media & Telecom division at IHS Markit managing a team of 130 analysts in 14 countries globally.
Principal Analyst, Consumer Devices
James Allison is a principal research analyst at Omdia, researching the TV sets, smartphone, and connected devices markets.