Nintendo and DeNA partner for mobile games

April 07, 2015  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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Nintendo has partnered with Japanese mobile games platform and publisher DeNA in a strategic and capital alliance that opens up Nintendo’s IP to new titles for smart devices. The two companies will also launch a new cross platform membership service later in 2015. The alliance makes sense on many commercial levels, but with both struggling – there’s a lot of ground to catch up and many challenges to overcome. 

Highlights:

  • Nintendo needs to go where its audience is
  • What Nintendo brings to DeNA
  • What DeNA brings to Nintendo
  • Nintendo lays out a multi-screen acquisition and engagement vision
  • Challenges ahead

In this report:

  • Nintendo needs to go where its audience is
  • What Nintendo brings to DeNA
  • What DeNA brings to Nintendo
  • Nintendo lays out a multi-screen acquisition and engagement vision
  • Challenges ahead

List of tables and charts:

  • World: Handheld console sales and smartphone shipments (m)
  • World: Games spend by platform ($m)
  • DeNA: Company revenues and net income ($m)
  • World: Connected devices installed bas (m)

Number of pages: 6

Number of charts and tables: 4

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Geography
Japan
Organization
DeNA Nintendo Co. Ltd.
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