Market Insight

Broadcom adds NFC to its latest Wi-Fi/Bluetooth SoC in an effort to make a wider play for the IoT

January 14, 2015  | Subscribers Only

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On December 4th, Broadcom announced that it is the first semiconductor supplier to bring Near Field Communications (NFC) to a Wi-Fi/Bluetooth combination system-on-chip (SoC). Broadcom is targeting this connectivity-packed chipset at the home, medical, retail and enterprise segments and purports that this latest integration will put the company at the forefront of the growing NFC user base over the next five years.

It is also clear that Broadcom is trying to broaden its reach into the burgeoning Internet of Things (IoT) market, which will be driven by the expanding installed base of connected devices that will interact with other devices, objects and even the environment. Though NFC is poised to be another connectivity technology that will enable the growing IoT, the primary question is: How large is the NFC opportunity expected to be?

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