State of the US pay TV operator market Q3 2014: Changes ahead for U.S. pay TV

November 21, 2014  | Subscribers Only

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As the number of cable, satellite, and IPTV pay TV video subscribers decline, several OTT pay TV operators are likely to initiate service by the end of 2014. Their bet being that access via the open internet will be enough of an incentive to attract subscribers. However, IHS believes that the result will be cannibalization of existing subscribers rather than the attraction of cord-nevers.

In this report:

  • Key takeaways Q3 2014
  • Pay TV benefits from continued economic strength
  • IPTV in the best position to weather the possible storm
  • Pay TV packages and focus
  • The US pay TV market is nearing maturity
  • Subscriber losses minimized as cable’s efforts are rewarded
  • NFL Sunday is not the ticket to positive subscriber growth in Q3 2014
  • AT&T scores in Q3 2014 while Verizon cools

List of tables and charts:

  • Income and Employment
  • Housing Starts by Type (m)
  • Even as RGUs Grow, Homes Decline
  • Pay TV basic video subscribers and penetration
  • Pay TV packages and focus
  • US pay-TV Composition Q3 2014
  • Quarterly Subscriber Adds by Pipeline (000s)
  • Cable Quarterly Subscriber Adds (000s)
  • Cable quarterly net basic video subscriber additions
  • Satellite spends more in Q3 2014
  • Satellite TV Net Adds (000s)
  • Verizon driving down IPTV growth
  • ITPV quarterly net subscriber additions

Number of pages: 11

Number of charts and tables: 13

Erik Brannon

Associate Director – Research and Analysis, Service Providers & Platforms

Mr. Erik Brannon, the associate director of research and analysis at IHS Markit, specializes in pay-TV operators and channels.

Harold Vargas

Senior Analyst, Television Media

Harold Vargas is a member of the US media team that is responsible for coverage of U.S. pay-TV operators and television content owning media conglomerates.

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