Market Insight

Amazon’s Fire TV Stick: A Shake-up of the Low End of the OTT/DMA Device Market

November 10, 2014  | Subscribers Only

Paul Erickson Paul Erickson Senior Research Analyst, Service Provider Technology

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Amazon recently announced the Fire TV Stick, an HDMI stick designed to stream content from both Amazon’s own Prime service and popular third party apps such as Netflix, Hulu Plus, and others. The stick, priced at $39, is a standalone device accompanied by a remote control, similar to the Roku Streaming Stick. The device utilizes a dual-core processor, 1 GB of RAM, 8 GB of storage, dual-band Wi-Fi, and voice-based content search from Amazon’s companion mobile app.

Consumers can upgrade to Amazon’s voice-enabled remote to utilize voice search functionality direct from the remote, identical to what is available on the company’s $99 Fire TV streaming player, for an additional $30. Amazon accompanied its announcement with a limited-time two-week price of $19 for the Fire TV Stick for current Amazon Prime subscribers. The device will be available in the US beginning November 19th, 2014. Based on previous regional launch windows for the Fire TV and Kindle tablets, availability in the UK and Germany is expected sometime in the first quarter of 2015.

Organization
Amazon Apple Inc. Roku
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