Movie Market Monitor Insight: Theatrical Consumption

Worldwide consumption for theatrical movies

September 23, 2014  | Subscribers Only

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This report is part of a series of IHS Technology insight reports based data presented in the IHS Technology Transactional Movie Market Monitor. Each report examines one of the four movie distribution platforms (theatrical, physical, TV-based VOD & digital) from a geographical perspective to further explore regional contributions and major trends driving worldwide consumption for transactional movies.


  • Theatrical will increasingly become the most dominant transactional movie platform – forecast to increase its share from 54% of total worldwide movie transactions in 2013 to 61% by 2017.
  • Decline for the worldwide total in cinema visits between 2009 and 2013 was the result of structural changes in India - the world’s largest theatrical market by consumption.
  • China will account for 70% of new cinema visits generated in 2014. The worldwide total for theatrical transactions is forecast to reach 6.7bn in 2017, by when China is forecast to account for 38% of new transactions.
  • The construction of new multiplex or modern screens in markets such as China and Russia are driving both transactional growth and increases in consumer spending on theatrical movies on a worldwide scale.

In This Report

  • Provides analysis on the total worldwide consumption of theatrical movies.
  • Outlines specific markets making an impact on the worldwide total for movies consumed in the cinema.
  • Provides analysis on the current drivers of growth in non-mature movie markets.

Number of pages: 7

Number of tables: 7

Research by Market
Media & Advertising
Cinema Video
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