Google expands availability of Play movies, rolls out Chromecast to Europe

April 04, 2014  | Subscribers Only

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Google has increased the geographic availability of its Google Play movies and music stores to 37 new markets, with the service now available in 54 countries around the world. New territories include the Nordics, Netherlands and Portugal in Western Europe; Tanzania, Burkina Faso, and Mali in Africa; Colombia, Chile, and Peru in Latin America; and Hong Kong, Nepal, Sri Lanka and New Zealand in Asia Pacific. In conjunction with Google Play’s broader roll-out of its film and music store, Google has officially begun to ship its Chromecast device in France, Germany, Italy, Spain, the UK, the Netherlands, and the Nordics. Set to retail at EUR 35, the diminutive HMDI dongle allows viewers to consume YouTube and Google Play content on any HDMI-compliant TV set.



Google’s expansion will add 3% to the size of the global online transactional movie market by 2017 by IHS estimates

Chromecast expansion into Europe will be bolstered by stronger Android uptake relative to its US initial launch market

In this report:

  • Google’s expansion of Play movie store
  • iTunes movies vs Play movies overlap
  • Chromecast launch in Europe

List of tables and charts:

  • Google Play Movies vs iTunes Movies availability by market
  • Global online transactional movie revenues ($bn)
  • Connected digital media adapter installed base

Number of pages: 4

Number of charts and tables: 3

Irina Kornilova

Manager, Research and Analysis, Broadband Media

Irina Kornilova is a Research & Analysis Manager, Channels, Programing & Online Video at Omdia.

Merrick Kingston

Associate Director, Research & Analysis, Digital Media & Video Technology

Mr. Merrick Kingston is an associate director at IHS Markit, and engages in a broad spectrum of digital media and video technology research.

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