Architecting the New TV

April 07, 2014  | Subscribers Only

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As the definition of TV becomes detached from the big living room screen to encompass a wider array of audiovisual content across devices and types of media owners, what are the new business models? Daniel Knapp gave this presentation at an IAB event in Sweden, documenting media consumption changes, highlighting the opportunity of video advertising and providing guidelines for media owners to develop a data strategy to fuel their video advertising. 

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Europe
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Media & Advertising
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