The Connected US Household: Lessons Learned and What it means for the Industry

March 11, 2014  | Subscribers Only

Paul Erickson Paul Erickson Senior Research Analyst, Service Provider Technology
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The US broadband household is one of the most technologically aggressive markets in the consumer electronics This report is ideal for decision makers seeking insights into US consumer preferences and usage habits revolving around not only smart TV’s, but also over-the-top video hardware in general. Containing over 15 tables of survey results as well as incisive qualitative analysis, the report an invaluable source of intelligence on the state of the connected US TV household, usage trends, and buying preferences, based on IHS’ US TV Consumer Survey.

List of tables and charts: 

  • TV Connectivity Rates By Brand
  • Top Brands Considered for Smart TV Purchase
  • Purchase Intention of Smart TVs by Awareness
  • Devices Owned by Pay-TV Operator
  • Devices Owned – Total Respondents
  • Smart TV Owners – Satisfaction With Advanced Controls
  • Consumers Interested in Purchasing a Smart TV in the Next Year – Interest in Advanced Controls
  • Internet Video Access by Device
  • Device Preferred to Watch Internet Video
  • Regular Access to Applications on TV
  • Regular Access to Netflix on TV
  • Smart TV Ownership
  • Tablet Owner TV Screen Size Purchase Intent
  • Tablet Owner TV Screen Size Ownership
  • Tablet Owner TV Purchase Intention Timeframe
  • Smart TV Ownership by Mobile Device
  • Smart TV App Usage by Mobile Device

Number of pages: 10

Number of charts and tables: 17

Paul Erickson

Senior Research Analyst, Service Provider Technology

Mr. Paul Erickson, senior analyst at IHS Markit, drives connected device research and a range of topics for the broadband intelligence service.

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