Market Insight

Samsung and LG explore alternative AMOLED strategies

February 24, 2014  | Subscribers Only

Jerry Kang Jerry Kang Senior Principal Analyst, Emerging Display Technologies & OLED

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The move by Samsung Display and LG Display to explore other avenues for AMOLED use comes at a time when the panels, delivering high contrast ratios and superior images, may have hit a wall in the smartphone space. Performance has been lower than expected for some flagship smartphone models in the high-end segment, where AMOLED panels are used in the largest volume, and the panel market has suffered as a result.

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